ALLCAPSMEDIA
Athlete Recruiting Campaign Proposal  //  Prepared for the Hart Family
Road to September 1
Brea Hart — Nationally Ranked #9, Class of 2029, Extra Elite 100 Outfielders

A 13-month recruiting brand campaign built around one date: the day D1 coaches can finally call. When that phone unlocks, Breezy won't be a name on a list. She'll be the player they already know.

Scouting Card — Class of 2029
PositionCenter Field
National Rank (OF)#9
Overall RankTop 40
Travel BallLTG Henderson
Target ConferenceSEC
Sept 1, 2027 — Coach Contact Opens
—
days to make her impossible to miss
The Situation

They're already watching.
They just can't call yet.

NCAA rules keep D1 softball coaches silent until September 1 of junior year. But silence isn't absence. Coaches are building their boards right now, and over 70% of them use social media to evaluate recruits. Every post between now and Sept 1 is evidence in her file.

70%+

of college coaches use social media when evaluating recruits. Her feed is her first impression.

25

player roster cap now limits D1 softball rosters. Fewer spots. Being known on day one matters more than ever.

~14

months until contact opens. Every tournament, every training session, every home run between now and then builds the case.

Already Following LSU UCLA Cal Berkeley Arizona State Michigan State Wisconsin
The Strategy

Build the file. Then blitz.

Phase 1 — Now through Aug 2027

Build the Evidence

Coaches recruit more than highlights. The campaign runs on four content pillars, published relentlessly:

  • Performance — home runs, CF web gems, game highlights tagged with grad year and verified numbers
  • The Work — 10 PM cage sessions, speed work, the grind coaches want to see
  • Character — leadership, team moments, academics. Coaches recruit the person
  • Proof — stat cards after every tournament, riding LTG Henderson's #1 national run
Phase 2 — September 1, 2027

The Sept 1 Launch

The day contact opens, everything drops at once. She's not waiting for a call. She's the call coaches make first.

  • Updated recruiting film released
  • Personalized outreach to every school on the target list, film and measurables attached
  • Coordinated cross-platform social push
  • 13 months of content behind her name when coaches go looking
Campaign Packages

Four ways to run it.

From keeping her feed alive to running the entire recruiting machine. The difference is volume, platforms, production — and how much of the Sept 1 campaign we take off your plate.

Option 01

On Deck

$1,000/ month

The essentials. Her feed stays alive between tournaments.

  • 3 posts per week — Mon / Wed / Fri on Instagram & X
  • Cut from footage the family provides — GameChanger clips & phone video
  • Insta360 footage worked into her edits — plus coaching on how to shoot with it
  • Template-based stat & result graphics
  • Profile cleanup on Instagram & X at kickoff
  • Monthly check-in call
  • Monthly metrics snapshot
Best Value
Option 02

Game Ready

$1,500/ month

The content engine. We make her feed look like a D1 commit's.

  • Everything in On Deck, plus:
  • 5 posts per week — daily Mon–Fri + stories on Instagram, X, Facebook, TikTok & YouTube
  • Smart cross-platform distribution via Repurpose.io — one upload, published everywhere
  • Weekly highlight edits from GameChanger, phone footage & new shoots
  • Custom stat cards & achievement graphics with verified numbers
  • Full profile overhaul across every platform
  • Content calendar built around tournaments & training
  • Personal athlete website — BreaHart.com: her film, rankings, verified stats & schedule in one link for coaches
  • Her own brand system: custom animations, lower thirds, graphics & visual identity across every post
  • Content coaching & campaign strategy for Breezy — her own footage, shot to fit the brand
  • Access to the 350+ vetted ALLCAPS videographer network — $175/hr, travel included
  • Weekly game-plan call — the week's content, what's dropping next & schedule sync
  • Monthly report: growth, engagement & which programs are watching
Option 03

Full Recruiting Brand

$2,000/ month

The complete machine: content, coaching, and the Sept 1 launch.

  • Everything in Game Ready, plus:
  • 7 posts per week total — 2 more than Game Ready, adding weekend coverage so she never goes dark on game days
  • Native posting on Instagram & X — the two platforms coaches evaluate on — cross-posted everywhere else
  • Full recruiting film, produced & updated every season
  • Weekly 1-on-1 content coaching session with Breezy
  • Long-form skills video on YouTube for full coach evaluations
  • The Sept 1 Launch Campaign — film drop, personalized outreach & social blitz on day one
  • Videographer coordination for every major event through our 350+ shooter network
Option 04

All-American

$2,500/ month

The recruiting machine plus the brand that pays her back: NIL-ready from day one.

  • Everything in Full Recruiting Brand, plus:
  • 9 posts per week total — 4 more than Game Ready, the always-on feed of a nationally ranked recruit
  • 100% native posting on every platform — each post formatted, captioned & published individually for that platform's algorithm
  • NIL readiness build-out: athlete media kit & sponsor one-pager
  • Coach email outreach taken over: target list segmentation, templates & send cadence
  • X engagement management — coaches watch who she follows & supports
  • Best capture rate in the program: vetted ALLCAPS network videographers at $125/hr, travel included, with priority booking
  • Monthly athlete-initiated outreach to all 30–50 target programs — fresh film & updated stats in every send
  • Camp & showcase outreach strategy — getting her in front of target-school coaches at their own events before Sept 1
  • Quarterly family strategy call: rankings, target list & campaign adjustments
Event Capture

Vetted videographers from the ALLCAPS network, sourced and directed by us, travel included, billed per event. Your package sets your rate: $175/hr on Game Ready  •  $150/hr on Full Recruiting Brand  •  $125/hr on All-American. On Deck runs on family-provided footage — network shoots unlock at Game Ready. The footage is exclusively hers.

First Play — This Week

Nationals is the foundation.

Every major coach will be at Huntington Beach. A dedicated shooter capturing only Breezy — at-bats, center field, slow-motion, the dugout — becomes the foundation footage for the entire campaign. And a personal videographer on the fence sends its own message to every coach watching.

Two weeks later we do it again at the Team USA All-American Games in Oklahoma.

Mon – Tue
Warm-up games — shooter on site, b-roll & warm-ups
Wed →
Bracket play — full coverage, every at-bat & play in CF
Week After
Team USA All-American Games, Oklahoma — shoot #2
Next Steps

How we start.

1

Pick the Package

Choose the option that fits, and we lock the videographer for Nationals immediately.

2

Send the Kit

Verified numbers, target school list, account access, GameChanger login, Nationals schedule, and her best photos.

3

We Go to Work

Profiles rebuilt, calendar live, and the first Nationals footage cut and posted while coaches are still at the field.